Location everywhere

Already for some time I have wanted to write about indoor positioning. Since Indoor positioning is going to be a future direction for a number of fields, including GIS. I had collected articles and did my research. And then yesterday by following another post (on big data, food, and visualization) I end up at a (Dutch) post from Numrush: “Indoor navigation system Wifarer announces first customer” [My translations, EK]. Author Johan Voets states in his post exactly what I wanted to tell you in my blog: “Indoor navigation. It sounds a bit unnatural, but it is definitely a fast growing market.”

In my earlier blogs on the fast developing GIS market I already indicated that mobile devices, such as smart phones, offer great possibilities. On a post from envisioningtech the location awareness is mentioned in the context of new sensors. The article uses the term “planned spontaneity”, as where – based on earlier experiences – your system takes decisions, based on a certain context. And yes this context does include location too.

The four elements

In another recent study Latitude mentions the 4 I’s: “four elements—the ‘4 I’s’—that will continue to play a significant role in our experiences with narrative-based media”. Immersion, interactivity, integration, and impact. To cite their report even further: “Immersion and interactivity primarily help an audience to go deeper into a story, while integration and impact are about bringing a story of out of the screen, into our actual lives.”

Location based services can play a major role in experiencing the 4 I’s. What if we can offer extra experience based on the current location? From my background as an art historian and travel guide I think I can say something about this story telling effect here too. People want to go around through a town or a museum and as a guide you need to be pointing out the particularities of a certain object or view. Applications that do so already exist in “open air” situations. And also many musea offer you the possibilities for an online guided tour. I have seen over the last years many of these wonderful initiatives.

But in musea we still see people typing in coded numbers on devices in order to receive the stories and the context. The Indoor Geo Database will include many Points Of Interest. And our smart algorithm will select the right combination of these POI for the current context. Many stories to tell, and based on your interest I can show you the same museum in a number of different ways.

“will people even indoors use the smartphone to navigate?”

Voets ends his post with “The question is: will people even indoors use the smart phone to navigate?”. My answer is clear, Yes they will. And Indoor Positioning is not only to be used in a museum or cultural context. What if I could go through a department store where my smart phone shows me the latest gadgets and offers, based on my recent online searches? Or maybe the system could combine earlier experiences and show me something real life that I was looking for a month ago.

Does this sound scary, or do you see the new possibilities? Like I said before I see new, and serious applications of this technology, in many different fields.

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