Everyone following the tech-news in the last week must have stumbled over the new Apple Mapping application in iOS6. In about a week time we have seen an increase in the social media on the hash-tags “map” and “geo” in combination with “mobile”. This is a reason for me to write something about this subject.
It looks like many people are just finding out now that mapping is work for professionals and should not be taken too lightly. Making navigation software and the maps that come with it has many pitfalls. The one-way street that causes the long detour, the cycle or bus lane (complete with a small barrier) as connection between 2 street parts that cannot be crossed by car, the viaduct or tunnel that is invisible. Many volunteers that have worked (for more than 8 years already) on OpenStreetMap know how much work it is.
But not just navigation systems are using your geo-location. And not all geo apps will show you a map or a current location. There are more and more apps that use your location for numerous reasons.
Users and Geolocation
In May 2012 a number of media reported that “74 percent of US smartphone owners use the device to get real-time location-based information”. This was based on the outcomes of Pew Internet Research, and only figures for the US were given. These outcomes, and the increase since it was measured the year before, show the growing interest in location based information. Naturally we should not forget the number of people that do not know how to switch the feature off… At the same time we also see the growing awareness of people that have privacy concerns, as a study from ISACA that was published around the same time shows.
Increase in Mobile Applications using Geo
In relation to the studies mentioned above we have seen an increase in mobile mapping applications on smartphones over the last years. Many of these apps are caused by the rapid growth of mobile devices of course. But it is also the attractiveness of the maps and how images can be used to enhance other content, that drives developers to work on apps that use images. I believe this direction is good. And in short time the professional applications can benefit from the lessons learned by the app developers.
Not only in the field of the navigation and the social media we can expect new developments if it comes to location based services. There are many more fields where we can apply location. Like in the field of GIS where we see a fast growing number of users from different fields, we will see that many new apps will find out that knowing the location opens new opportunities.
But that is something for my next post…